It allows users to connect with friends and family, share photos and videos, and stay up-to-date with the latest news and events. Baidu Tieba is a Chinese online forum platform and is also considered one of the top 50 social media sites. It helps the users to create and join discussion forums on various topics. Baidu Tieba has a large user community and is a popular platform for online discussions and debates.
The vast and multicultural user base of Telegram ensures a broad and global reach. This offers businesses massive customer targeting opportunities across different regions and demographics. Plus, Reddit also offers advertising options that let you target your ads to specific user groups, aligning well with your marketing objectives and effectively reaching your desired audience.
Reach isn’t the only thing you should consider when building a marketing plan of course, but this data also allows us to think differently about how we construct a social media platform mix. And for additional context, the latest data suggest that the number of “adult” social media users around the world (i.e. those aged 18 and above) now equates to more than 86 percent of all adults in that age group. This could explain the fluctuation in the data and numbers around X’s traffic and users.
However, when we look into platform penetration rates from people in eligible audiences, 94.9% of 5.45 billion global internet users and 91% of 5.68 billion mobile phone users are on social media. target audience This guide covers the strengths and opportunities of the top 16 social media platforms to help you decide which suits your business needs best. Ultimately, however, the best platforms for you will depend on your specific audience’s needs and goals.
With a 4% share, WeChat stands out as a multi-functional communication platform. Popular internationally, WeChat integrates messaging, social media, and various services, offering users a comprehensive digital communication experience. Twitter, securing a 32% share of social network usage, remains a key player in fostering real-time engagement and conversations. Serving as a hub for breaking news, following favorite personalities, and participating in public discourse, Twitter continues to hold a significant position in the U.S. social media sphere.
This structure allows for more control over data privacy and content moderation within each community. We’ve rounded up some of the world’s biggest social media apps and websites. It combines messaging, social media, and mobile payment functionalities, making it an integral part of daily life for its users. Quora https://relationalhealingpodcast.com/ is a community-based Q&A website and app where people can find information on a wide variety of topics. Questions and answers are user-ranked based on views, votes, reviews, and shares.
Below, we have the average daily time spent on social media in hours and minutes in select 10 countries; the data source is the Global Web Index 2024 report. Social network platforms almost tripled their total user base in the last decade, from 970 million in 2010 to the number passing 5.17 billion users in July 2024. Social media is a powerful marketing tool that can help you connect with your customers on a deeper level, build brand loyalty, and grow your business. Users mainly use Twitch to watch live streams and have real-time interactions with streamers. Engage with your audience through chat rooms or by responding to comments during live streams.
Threads initially made a splash in the social media space by quickly surpassing 150 million downloads and becoming the most successful social media platform launch in history. Because of that, it has unlimited potential for connecting with an elite group of professionals who can make a difference for your business. Like Instagram, Pinterest is a social media platform that’s focused on rich visuals. From delicious recipes to home decor inspiration, wedding ideas, workout moves, and DIY-related content, Pinterest is where visual dreams come to life. If your business is related to entertainment, sports, politics, tech, or marketing, there are still opportunities to drive great engagement on this app – if you can find your audience there. Whether you’re into beauty tutorials, gaming streams, education content, or DIY hacks, YouTube has it all.
Its unique approach distinguishes it in the U.S. social media landscape as a go-to source for innovative and imaginative content. In Q1 2024, the average time spent on social media per day is 2 hours 20 minutes globally for users aged 16+ on any device. 37.8% of all internet users worldwide use social media for work purposes. You can also participate in AMA (Ask Me Anything) sessions to establish your business as an industry authority. One unique aspect of Reddit is its focus on user-generated content and discussion.
According to Social Insider, the industries that get the most engagement on X are restaurants, auto, and healthcare businesses. Another study showed that automotive, computer software, and retail industries are the biggest users of X analytics. It’s also worth noting that X is a top channel for healthcare communication. As with any platform in this post, most businesses can find a way to benefit from X marketing—it’s about how effectively you use it.
These accounts allow you to run ads and connect with prospective and current customers. Must-bookmark sites and tools to help you find free, high-quality images for your marketing content… In comparison to WeChat, Sina Weibo has a younger demographic, and it offers more informational and trending content.
However, you can find in-depth data for LinkedIn use around the world here. However, data.ai’s figures indicate that YouTube’s audience is roughly 20 percent larger than the audiences of both these Meta platforms. Assuming that people sleep for between 7 and 8 hours per day, these latest figures suggest that people spend roughly 14 percent of their waking lives using social media. Each platform offers distinct features and functionalities, some which align more naturally with specific industries or marketing objectives. Yet, when it comes to business, a one-size-fits-all approach to social media won’t work. The newcomer to the block, Threads was created by the team behind Instagram and launched in July 2023.
In 2024, Facebook is the leading social network with 3,065 billion active social media users worldwide. The platform is popular with a younger audience, with 92.4% of its users aged between 13 and 34. TikTok ads are also super affordable right now, at around $0.5 CPM and $0.02 cost per click. Facebook users watch an average of 100 million hours of video every day.
LinkedIn is a social networking site and one of the top 50 social media sites. It is a professional networking platform that allows users to connect with colleagues, industry experts, and potential employers. It is a great place to showcase your work experience and skills and to find job opportunities. Along with private messaging, users can also share pictures, videos, and voice messages in the status which disappears in 24 hours, just like Snapchat or Instagram stories.
Consider creating Instagram stories and reels to keep your audience engaged. Instagram has well surpassed 1 billion monthly users, which is no surprise considering how the app blends the personal and professional with each new feature. If you’re wondering whether a meaningful segment of your audience spends time on the platform, the answer is most likely a resounding yes.